Renting a billboard is an easy process, but it’s important for billboard companies to be transparent with their pricing and how they offer the best deals for their customers. Here’s how we calculate the price of renting a billboard and some price ranges for each billboard type.

Billboards have a long, rich history in the advertising world. By learning the history of billboards, you’re much better poised to understand their impact and how they can produce results like no other medium.

While digital marketing is important to efficiently express your message clearly, local advertising puts you in physical locations that your audience visits, sometimes on a daily basis.

When it comes to return on investment (ROI), billboard advertising is an excellent way to develop brand awareness, increase engagement, and drive traffic to online brick and mortar locations.

The pandemic kept many people inside in Chicago for the past year and a half. As confidence in safety grows and the pandemic recedes, the strength of billboard advertising grows. People are spending more time outside, which means they’re more likely to make purchasing decisions on the go, where outdoor ads can have a firm influence. Learn about the trends for outdoor advertising in 2022.