Street furniture helps with ad recall

Studies show that soon after seeing an ad, recall falls down to 25% and remains low without a reminder of the brand or product. In order to avoid this ad recall problem, we have the perfect solution: Street Furniture. It allows you to target specific demographics and areas where your customers live, commute, and buy. The more they see your ads, the more they will remember about your brand and will want to engage with your products.

Target the suburbs

When people think of advertising in Chicago, they often forget most people live in the outskirts of the city. This untapped market is waiting for your brand to shine. We have suburb profiles and more in-depth information so you can make sure you are targeting your intended audience.

Increase web traffic

Street Furniture joins the OOH family with the ability to increase web traffic. Often, bus riders wait minutes for their buses to arrive. That translates to minutes of impactful engagement with your brand, and it’s one of the rare moments where the viewer actually has time to pull out their phone and search for your product/brand at that moment. Who knows—they might still be looking at your website while they ride the bus home.

• Learn more about why Street Furniture works

• Explore some of our favorite Chicago Street Furniture

• Check out how Street Furniture compares against our other formats

• Find out how you can cover the Chicago DMA with Street Furniture

Our free ebook has more in-depth information about our coverage through the Chicagoland area and how Street Furniture can take your marketing to the next level.

There is an untapped potential sitting at the border of the city. With Street Furniture, the incredible potential of marketing to the suburbs can be realized. Street Furniture can help bring your business to an audience who is ready to embrace your brand.

Street Furniture

• 700 Displays

• 37,000,000 Weekly Impressions

• We cover 350 square miles of suburban Chicago

• We can cover 94% of the Chicago DMA at your command
  

Market PEnetration

Strategically placed on high-traffic routes throughout the Chicago suburbs like Morton Grove, Rosemont and Lincolnwood, our network of bus shelter street furniture allows you to get your message into markets that other out-of-home mediums just can’t reach.

Coverage around Famous Chicago-land Locations Like:

• Ravinia Music Venue

• Stephens Convention Center

• All State Arena

• Toyota Field

• River’s Casino

• Brookfield Zoo

Why should i focus on the suburbs?

There are many different strategies you can take with a marketing campaign. However, we believe outdoor advertising’s biggest advantage is its ability to target audiences close to their stomping grounds. It increases the likelihood that they will become your customers. The Chicago suburbs are an excellent and untapped market for you to set up an effective marketing campaign.

What businesses are street furniture good for?

Every type of business can benefit from outdoor advertising. We’ve worked with hospitals, attorneys, real estate agents, small businesses, higher education, national brands, and more. More specifically, Street Furniture is perfect for companies looking to increase ad recall and expand their coverage into the suburbs.

How Do I know where to advertise?

We’ve got you covered. Our neighborhood experts know everything about Chicago, and we have created select profiles for the 50+ suburbs we cover. Additionally, we have audience and commuter profiles, ready at your disposal to help you better understand where your audience lives, eats, and shops.

What’s the process of setting up a street furniture Campaign?

Our Street Furniture Consultants will work with you on your strategy and pick the perfect location for your advertisement. We can also provide suggestions about online advertisements you can pair with your OOH marketing campaign.

Fast internet is vital these days, and Xfinity is among the fastest! They chose high-traffic transit shelters like this one at the corner of North Ave. and 25th Ave. to promote their speedy product to the masses! Transit shelters like this serve riders on the suburban mass transit all around the Chicago suburbs.

This transit shelter ad is located outside the Stephens Convention Center and the entrance to the Hyatt Regency O’Hare in Rosemont. McDonald’s picked this perfect placement to target business travelers and hungry conventioneers on their lunch break!