outdoor advertising

Marketing to Chicago’s Gen-Z Customers with Out-of-Home Advertising

Marketing to Chicago’s Gen-Z Customers with Out-of-Home Advertising

A recent analysis of the moving trends of young adults in the United States showed that Chicago ranked second in the country for having the highest net migrations among Gen Z adults. Gen Zers’ power as trend-setters is rising, and its impact is driving all generations’ consumer behaviors. This influx of thousands of young people into the purchasing arena presents Chicago business owners with new opportunities to increase their brand awareness, grow their customer bases, and boost their sales.

How Out-of-Home Advertising Reaches Travelers, Drivers & Potential Car Buyers

How Out-of-Home Advertising Reaches Travelers, Drivers & Potential Car Buyers

If you’re a local Chicago business owner in the automotive industry looking for ways to boost car sales, don’t look any further than out-of-home advertising (OOH), specifically local billboard advertising. When considering implementing billboards in your car advertising plans, you may wonder, “Are OOH and billboard costs worth it in a technology-driven society?” The answer is a resounding yes!

Billboard Trends for 2022

Billboard Trends for 2022

The pandemic kept many people inside in Chicago for the past year and a half. As confidence in safety grows and the pandemic recedes, the strength of billboard advertising grows. People are spending more time outside, which means they’re more likely to make purchasing decisions on the go, where outdoor ads can have a firm influence. Learn about the trends for outdoor advertising in 2022.

How Do I Know If My Billboard Is Working?

How Do I Know If My Billboard Is Working?

While many may think that OOH is too old-fashioned to produce good analytical data, billboard success and ROI can be measured in many ways to help determine whether they are successful. ROI, or return on investment, depends on the investment and the “return” that a business is looking for. Depending on the results a client seeks, we can craft individualized campaigns to reach those results and more.