Foxtrot was a great example of a branding campaign, specifically, and using their billboards to really elevate their brand in the neighborhoods of Chicago.
Video - Sugaring Case Study | Chicago Billboard and Outdoor Advertising Showcase
A few months back, I worked with Sugaring NYC, which is a relatively newer brand in the beauty world. They came to us because they are new to Lincoln Park—they have a franchise location in the loop and they were expanding to Lincoln Park, so they really needed a push to show people: hey we're here, we're open, and we're ready to serve you.
Video - PayPal Case Study | Chicago Billboard and Outdoor Advertising Showcase
Video - Ambetter Case Study | Chicago Billboard and Outdoor Advertising Showcase
Ambetter Insurance came to View Chicago specifically during the fourth quarter when open enrollment is a really crazy space in the insurance industry and they really wanted to make sure that Ambetter's name was top-of-mind near specific hospitals where patients might be looking to switch to a different insurance provider.
Video - McDonald's Case Study | Chicago Billboard and Outdoor Advertising Showcase
Video - Northeastern University Case Study
Video - Allstate Case Study | Chicago Billboard and Outdoor Advertising Showcase
How to Measure Outdoor Advertising: Real ROI to Boost Your Marketing Efforts
We care about how we can get results for our clients, so we have a strong focus on measuring many different metrics of success. Let’s go into more detail about how outdoor advertising is measured past the customer survey of “how did you hear about us?” and what modern tools can be used to learn about the efficacy of your outdoor marketing campaigns.
Outdoor Advertising During The Holidays: Reach Your Target Audience for Seasonal Shopping
With sales during the holiday season surging over $1 trillion, businesses can’t afford to ignore this ideal time for advertising. OOH is strongly poised to help you take advantage of the higher spending that occurs during the holidays. Read more for tips on winter advertising and marketing campaign ideas that you could pair with outdoor advertising.
