Transcript of Kristina Meyer
A few months back, I worked with Sugaring NYC, which is a relatively newer brand in the beauty world. They came to us because they are new to Lincoln Park—they have a franchise location in the loop and they were expanding to Lincoln Park, so they really needed a push to show people: hey we're here, we're open, and we're ready to serve you.
I worked with my client on creative and I think that was my favorite part because the copy was so bright and pink and it showed exactly what they offer. It's kind of interesting—Sugaring is sugar, water, and lemon, and that's exactly what their copy showed to let people know what exactly they do. I had no idea when she first approached me and so we put that on there and she said that to this day, it was an extremely effective campaign for them because now she doesn't get phone calls saying: hey, what exactly is Sugaring?
“At View Chicago, we’ve always been very neighborhood-focused. We really believe that the best way to reach audiences is to reach them in the neighborhood where they eat, sleep, live, drink, shop, spend.”
I think that was the biggest thing with this campaign is really showing people who they are and what they can offer so it was definitely more of a smaller budget that we had to work with but we still were able to find a perfect location for them to really fit within that budget. They are in Lincoln Park and they were looking for a location that was on their home turf so within three blocks (north and south) of their location that they wanted to be.
“Sugaring is sugar, water, and lemon, and that’s exactly what their copy showed to let people know what exactly they do.”
What's really great about our HotSpot format is that advertisers that do have a smaller budget can really stretch their dollars and get their placement where they want to be—that was their focus—to place this at a really high traffic intersection of Lincoln Park and that was kind of their goal.
