Transcript of Jamila Huq, National Account Executive
PayPal had a very unique campaign. There were three phases to it. They came to us for one of the phases where they wanted to utilize dedicated Wild Postings. They really like the street-level coverage they were able to provide.
“We’re always looking to drive audiences to your website or to your stores or to your restaurants, so with PayPal using QR codes, it was a very effective way to really drive audiences to their platform and convert users. ”
A dedicated Wild Posting is a very format. Your message can definitely stand out within the neighborhood and it overwhelms passing foot traffic. We put together a package for PayPal where part of it was general market coverage right in the hottest areas of Chicago. The other part of it was they wanted to target CVS stores, and we were able to effectively cover Chicago with their message through our dedicated Wild Postings.
“When we start working with an advertiser, we want to understand: What’s the business result you’re trying to drive?”
PayPal was very effective at pairing interactive technology with our Wild Postings. When audiences pass Wild Postings, there was actually a QR code on each face that the audiences could go up and scan, which would then bring them to the landing page of the PayPal app. That was a very effective use of tying out-of-home with QR code technology. And that’s what we’re always looking to do with OOH. We’re always looking to drive audiences to your website or to your stores or to your restaurants, so with PayPal using QR codes, it was a very effective way to really drive audiences to their platform and convert users.
