What works on the expressway are more general market coverage and brand awareness, whereas with HotSpots and neighborhood billboards you’re able to tweak the messaging for a more hyperlocal audience.
Bulleit Bourbon: A Chicago Out-of-Home Advertising Case Study
Chicago HotSpots We Love: Budget-Friendly Hyperlocal Advertising with Impact
Targeted and hyper-local, HotSpots are perfect for reaching Chicago’s neighborhoods. It’s a format that’s highly visible, but can be woven into the fabric of the neighborhoods… close to bars, restaurants and shopping.
With more than 200 HotSpots, across 40 distinct Chicago neighborhoods, we have Chicago covered. Check out a few of our favorites…
OOH & Social Media: Adidas Case Study of Chicago HotSpot Advertising
Wild Postings, Hotspots, Wallscapes—Which Format is Right for You? Chicago Billboard Advertising Options
Using specific data along with an understanding of your brand, message, and buyer’s journey, a wise advertiser can see a perfect opportunity for an “in-real-life” exposure. And further, with this data, we can determine what format of advertisement will be best. Explore a breakdown of the difference between Wild Postings, HotSpots, and Wallscapes.
