Hospitals and other medical facilities have been using outdoor advertising in Chicago for many reasons, but the chief reason is often to gain trust and name recognition from the local community.
Video - Bus Wraps
Video - Wallscapes
Video - My Favorite Part About Outdoor Advertising
Video - OOH & Chicago Hospitals
Infographic - Why Do Hospitals Use Billboards as a Marketing Tool?
Why Hospitals Use Billboards: Chicago Billboard Cost & Demographic Data
Any business or organization that is trying to communicate its message to the public needs to focus on being effective. When your mission and your message is about improving the health of your community, being effective is doubly important. We’ll examine why hospitals (and other community-focused organizations) use billboard advertising to engage communities with health messaging, yielding healthier populations, and better communities.