Transcript of Charlie Megan, Co-Founder of View Chicago, and Jamila Huq, National Account Executive
We design the product to fit the market, not the other way around. The reason we rolled out Bus Wraps is because there was very little out-of-home in the Downtown area, in the Loop, River North, and certainly very little large format.
We looked at those buses rolling around and thought, “That’s what those are. Those are gigantic billboards in the best areas in Downtown Chicago.” So, we came up with the product to fit the need.
“Our advertisers are really able to reach audiences in the Downtown core through our Transit Wraps. ”
This is probably the largest and most-disruptive media that we have. These Transit Wraps run a targeted route through the Downtown core. If you’re to reach the Downtown core—which, a lot of advertisers want to be in the Loop, they want to be in Streeterville—the best way to do that is with our Transit Wraps.
“Transit Wraps are gigantic billboards in the best areas of Chicago.”
It’s a lot of white collar jobs, it’s a lot of higher-earning people, so some interested advertisers include high-end retail brands, luxury brands. When you think about what audience you’re reaching, then that tells you what brands or verticals that would appeal to. Healthcare certainly makes a lot of sense.
Our advertisers are really able to reach audiences in the Downtown core through our Transit Wraps.