Transcript of Jamila Huq, National Account Executive
I would say the most exciting part about outdoor advertising is that it’s the only type of advertising that can never be turned off. No matter what, a billboard’s always going to be there, you always have to see it. It’s not like online advertising where you can exit out of a window—if you’re on a commercial, you can just switch the channel. Outdoor advertising offers unique advantages over online advertising by capturing the attention of passersby in real-world settings. Unlike online ads that can be easily ignored or blocked, outdoor ads are often unavoidable, reaching a diverse audience regardless of internet usage. These ads have a physical presence, providing a tactile experience that creates brand recognition and recall.
“No matter what, a billboard’s always going to be there.”
Additionally, outdoor ads have the potential to create memorable moments and foster local connections, especially in high-traffic areas. With strategic placement and eye-catching designs, outdoor advertising can effectively complement your online campaigns, creating a multi-channel marketing approach that maximizes brand exposure and engagement.
“It’s the only type of advertising that cannot be turned off.”
