Infographic - Hyper-local is the New Normal

A lot has changed in 2020 that we didn’t expect. But what are you doing to prepare for the future? All businesses were forced to be reactionary in the month of March to deal with the impact of COVID-19, but how can you shift to being proactive for the rest of the year?

A recent study by Billups, an advertising technology firm, looked to analyze traffic data from 5 million U.S. businesses to see how COVID-19 is changing traffic patterns and exposure to media. Let’s take a look at the data and see what we can gain from it.

An image of a car passing a Chicago advertisement supporting local businesses in Chicago with infographics on places less and more visited during Covid-19

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