Neighborhood-based advertising has always been a winner for small businesses. In these uncertain times, having a strong presence in your neighborhood and community is even more pressing. Here are our top messaging tips for small businesses during COVID-19.
Loyalty
When it comes to Chicago advertising, staying grounded in your local community is key,. Emphasize your commitment to your community and it's patrons. How many years have you been serving Chicago? If you’ve been serving the Chicago area for years, let people know! Your long-standing presence is a testament to your reliability and dedication. What do your repeat clients say about your services? Are you supporting any local charities during this time? If you’re actively involved in supporting local charities, don’t be shy about it—this adds an extra layer of connection and goodwill to your advertising in Chicago.
Latest Successes
Make point of your accomplishments, so far during this crisis, so people know you're still "open for business". This kind of transparent and proactive communication can make a big impact in your advertising in Chicago. For example, if you are a local HVAC company, what safety precaution measures have you taken that has continued to help you win trust of your customers when doing the work inside? Let your neighborhood know through Chicago advertising that despite the challenges, you’re still dedicated to providing top-notch service while prioritizing their safety.
Local
This is a truly unique opportunity to get hyper-local with your marketing strategy. If a person is only leaving their home to walk around their neighborhood and go to their local grocery store, your messaging could be directed to that neighborhood (“Pilsen, we are here for you”). Your message will be more felt and appreciated.
Helpful
Finally, you can also tie your message around offering price relief. Give customers an extension on payments or reduce your price to honor the difficulties some are going through in this moment. Creating a coupon code or offer that is relevant to the times also helps keep your business top of mind.
With the unique challenges we’re all facing, getting your Chicago advertising just right is more crucial than ever. We understand the local landscape and can craft messages that resonate deeply with your community. Whether it's highlighting your safety measures, celebrating your milestones, or showcasing how you’re giving back, we’ll make sure your advertising in Chicago hits the mark.
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Let our advertising experts help you design perfect messaging in during this time.