Demonstrating trustworthiness and expertise has always been a cornerstone for marketing legal services. And in this time of crisis when people face so many challenges, connecting with your community as a resource for expert counsel is more important than ever. Here are our top messaging tips for legal professionals during COVID-19.
Informational
Your business has always been about providing the right advice. Here is a way to build upon that brand. Focus on visuals of free downloads and e-books on your website, use of infographics and videos, and sharing content on social media. By leveraging these tools, you not only strengthen your brand but also position yourself as a go-to resource for expert counsel in your neighborhood. This approach can make a big difference in your advertising in Chicago, helping you build stronger relationships and stand out as a trusted advisor.
Promote Virtual
In the realm of Chicago advertising, showcasing your virtual meeting capabilities is a game-changer. Highlight virtual meetings with clients, as many may be used to face to face interactions. Make sure your advertising in Chicago reflects this shift by emphasizing how easy and accessible it is to work with you online. Whether through video consultations, virtual consultations, or online support, let your community know that you’re ready and equipped to assist them, no matter where they are. This calms any fears some may have of reaching out while also letting Chicago know you’re open for business.
Social Proof
Build good word of mouth with increasing your online reviews, and sharing those reviews on social media and billboards across the city. Highlighting real feedback not only builds credibility but also demonstrates to potential clients that you’re a trusted choice in the Chicago area. By incorporating these authentic reviews into your advertising in Chicago, you’ll enhance your visibility and reinforce your reputation as a top-notch service provider.
Helpful
Finally, you can also tie your message around offering price relief. Give customers an extension on payments or reduce your price to honor the difficulties some are going through in this moment. Make sure to spotlight these initiatives in your Chicago advertising. By showing that you understand and are willing to support your customers during tough times, you’ll not only build goodwill but also strengthen your bond with the community. Highlighting these steps in your marketing efforts can resonate deeply and demonstrate that you’re truly committed to helping those around you.
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Let our advertising experts help you design perfect messaging in during this time.