Branding and community messaging have always been paramount in Hospital marketing. But in this time of crisis, with hospitals on the frontline of the fight against COVID-19, messaging that connects to your community has never been more important. Highlighting your efforts and dedication through your advertising in Chicago not only builds trust but also keeps the community informed and connected. Whether it's showcasing behind-the-scenes stories, sharing updates on new safety measures, or acknowledging the hard work of healthcare staff, these touches can make a significant impact. By focusing on genuine and heartfelt communication, you reinforce your role as a pillar of support and reliability in the Chicago area. Here are ways that hospital and other healthcare services are connecting with the communities they serve.
Grateful
The first is messaging around gratitude. Say “Thank You” to the medical workers, first responders, and other essential employees in your Chicago advertising during this crisis. This is a way of keeping your brand active but without appearing pushy or self-centered. Show your customers and your audience how much your company cares about Chicago and the people who work so hard to make Chicago the beautiful city it is. Honor those within your own organization who serve us day to day on the front lines.
Informational
When it comes to Chicago advertising, providing clear and useful information is incredibly valuable right now. Alongside your regular messaging, consider offering updates about local COVID-19 testing and antibody testing centers in your advertising in Chicago. Create a straightforward FAQ page that answers common questions and directs people to the resources they need. By sharing this kind of practical information, you not only support your community but also position your brand as a helpful and reliable source. This approach can strengthen your connection with local residents and show that your business is committed to contributing positively during these challenging times.
Community-Oriented
In every disaster comes a deep sense of community. Everyone is in the same boat and experiencing the same problems which creates a strong bond. People are having conversations with neighbors that they’ve never spoken to. Join in with this conversation and be a part of your community. Continue your branding effort in the communities that you serve, as healthcare options are top of mind more than ever.
Let our advertising experts help you design perfect messaging in during this time.