Transcript of Gray Megan (Co-founder) and Jamila Huq (National Account Executive)
Where a billboard on the expressway is kind of a fleeting, passing thing, a sign that you can walk by (like a Wild Posting) and is a few feet away from your face every day when you’re getting off the train—that tends to have a much more impactful message for the right brand or the right advertiser.
Street-level means that it is on the street, or on a wall, just a few feet up from the street.
Again, you’re trying to put your messaging out right in front of your audience to where they can reach out and touch it.
It’s a great media to reach a lot of pedestrian traffic, if you’re looking to get your message into the heavy foot-traffic corridors of the city.