Local knowledge and expertise have always been important in marketing real estate and real estate services. But in times of great uncertainty, connecting with your community with expertise and advice is more important than ever. Here are our top messaging tips for real estate professionals in Chicago during COVID-19.
The COVID Blueprint Vol. 2: Messaging Strategies
Advertising is not all about sales—building and nurturing relationships with your customers is a valuable part of any marketing strategy. Now, more than ever, is the time to connect with your customers and communities with grace, empathy, and compassion. Read more to learn about several ways to deliver effective messaging to your customers during COVID-19.
The COVID Blueprint Vol. 1: Thinking Strategically and Long-Term
Infographic - Hyper-local is the New Normal
A recent study by Billups, an advertising technology firm, looked to analyze traffic data from 5 million U.S. businesses to see how COVID-19 is changing traffic patterns and exposure to media. Let’s take a look at the data and see what we can gain from it.