Transcript of Jamila Huq, National Account Executive
I like to make sure that I’m listening to my clients before trying to come up with any solution for them. How am I going to solve their problem if I don’t actually know what the problem is?
I like to ask my clients a number of questions, like:
What has worked for you in the past?
What are you looking to accomplish this year? Why do you want to accomplish that goal?
And working within their budget: How can we help you meet your goals that you have for this year?
“How can we help you meet your goals that you have for this year? ”
Often, clients come to us and say that they’re really happy with the programs they’ve run in the past. However, they worry about standing out from the clutter in the city or differentiating themselves from their competition.
Others come and say, “Hey, we have a great product launching soon, we just need to get out into the market, we’re already a big brand.” For example, Jimmy Johns came to us and they were launching a new sandwich. They bought some of our large Wallscapes because they wanted to make a big splash for a short period of time.
“Billboards can seem like they go up and stay up for a year and are never altered. That’s definitely not the case. We are super involved with our clients’ ad campaigns and we really care about the results.”
You have to ask your clients questions and see the reason why outdoor advertising would be a fit for them. Generally it is, and you just find out how you can make a campaign that can fit their needs based on your conversation.
“When we start working with an advertiser, we want to understand what’s the business result you’re trying to drive.”
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