We know there are other advertising firms with outdoor media in Chicago you could choose from. So, why should you choose us?
Our knowledge of Chicago and its many neighborhoods brings value to our customers. Additionally, we have deep experience in specific verticals, including hospitals and real estate. We have experience working with huge international brands (like Adidas) and small, local businesses. We’re a small, privately-owned company, and we don’t just sell ads—we sell results.
Neighborhood Coverage / Knowledge
One of the most important aspects about VIEW is our knowledge of Chicago and the surrounding neighborhoods. We are Chicago, born & bred and we love it here. We know the city. We understand the city.
We tend to see other advertising firms who have a national presence try their hand at outdoor advertising in Chicago. We have seen frustrated clients not get the results they needed, and we attribute this let-down to not knowing where they are advertising.
We know the specific audiences in this city and where we can find yours. Each neighborhood and suburb is unique. We can help you navigate that landscape. To us, Chicago isn’t just a grid system (with the odd diagonal street here and there)—Chicago is a diverse, bustling metropolis with people from all over the United States, and even the world. And we know where they live, eat, and spend because we are them. We are Chicago.
We know you’re probably thinking: if you’re a national brand like Adidas, why not go with a national advertising firm that can easily put your messaging on several cities at once? The reality is, this is not the most effective way to spend your ad dollar. Sure, it might be easier, but it wouldn’t mean better results, more impressions, or higher product recall.
We’ve worked with Adidas, OkCupid, Uber, AT&T, Boost Mobile, Bulleit Bourbon—to name a few. They’ve sought our expertise not because we’re present in all the cities across the US, but rather because we’re not. We can provide them with exclusive knowledge of the city that national advertising firms cannot.
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Results-Oriented
Another pro about working with us is our commitment to getting the results you want. We are not just in it for the branding—we don’t put up a billboard and leave it to fade under the summer sun. We are constantly checking in, making sure you’re getting foot or website traffic, or that you’re increasing brand recall. Blaire Gunderson, our Senior Account Executive, discusses our approach to working with our clients in the video below:
At View Chicago, we come up with creative campaigns to fit the needs of our clients. We are flexible because we care deeply about our clients’ goals.
When we collaborated with Adidas, we created a campaign that began with HotSpots calling out specific influencers. These influencers shared the ads on their Instagram profiles, garnering thousands upon thousands of views of their outdoor media campaign. In the video below, our National Account Executive Jamila Huq details the campaign:
Our collaboration with Adidas is just one example of our flexibility and creativity, and of our ability to complement other media (including social media) to boost impressions and engagement.
Specific Verticals
We have extensive experience in some specific verticals. Take real estate—we have been working with real estate companies for years, developing an understanding of how real estate agents market themselves. People whose livelihood depends on knowing neighborhoods trust us to make effective decisions about the location and type of ads they’ll run. That is a privilege we have earned throughout our years of real estate advertising. Check out the Wallscape below:
But we also have other verticals we have experience with. Hospitals and colleges are some of our best clients. Generally, local hospitals and colleges are looking for neighborhood branding and brand awareness, following the mantra: “You may not need healthcare or education today, but when you do, we hope you think of us.” We’ve helped these businesses develop their brand notoriety through the use of outdoor advertising like our Bus Wraps.
Small Company, Big Coverage
We’re small, sure, but we see that as a plus. Our account execs and our co-founders themselves are here every working day, working with clients, making sure every project has their stamp of approval.
And even though we’re a small team, we have 1,500 advertising displays across Chicago and its suburbs, covering 94% of the DMA. That’s no small feat, but we are still as responsive as any other national firm. We pride ourselves on our customer service.
Let’s Compare
If you have done your research, you’ve probably found other companies in Chicago that sell outdoor advertising.
Outfront, Lamar, and Clear Channel are three of the big national firms that sell ad spots in Chicago. And for certain advertisers, there may be some benefit in nationwide coverage. If you’re looking to create a blanket ad and plaster it all over the US without a second thought, then maybe these companies might be what you’re looking for.
However, if you’re looking to carefully design an engaging creative based on data analytics made for the specific residents of Chicago, then we might be a better choice since we offer a personalized approach. And we care about the results. We don’t just want to put your branding out there; we want you to get the results you came looking for.
In the end, the cost outweighs the benefits of choosing a large national advertising company. Although these companies also offer digital and airport signage, we offer a very similar palette of choices for outdoor advertising. We all offer different types of billboards and transit advertising (including Street Furniture). If you go with us, you’ll get virtually the same options, along with our excellent customer service and invaluable neighborhood knowledge.