Good news coming from Illinois health officials tells us that Chicagoans have helped curb the spreading of the virus. So, what does this mean for your brand? In this blog post, we’ll show you how you can capitalize on Chicago’s reopening with smart and efficient advertising decisions.
Reopening With Success
In the past few weeks, we have seen Chicago and the state of Illinois reach a healthy milestone in regards to the coronavirus. The number of cases and positive test results has dropped dramatically in Illinois, and hospital admissions are 10 times lower than they were for most of April. This is success, and numbers like these will help us gear up to reopen the city of Chicago and return to normal.
The danger is not completely gone, but if Chicagoans we follow the guidelines of the CDC and other health officials, we can call this a success. And moreover, we can reopen the city which we love. For many small businesses like restaurants and hair salons, this means deciding how to open the doors for customers.
If you are reopening or deciding how to restart your business after the COVID-induced pause, one of your main points of entry is letting your customers know that you are back in business, or that you never left. If you haven’t communicated with your audience, now is the time to tell them you’re open and make a big and bold announcement.
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Chicago is #3 in Average Miles Traveled Daily
We don’t just have to look at health metrics to analyze the city’s reopening status. Advertisers care if people are out and about. An analysis by Geopath shows that Chicago is 3rd in average daily miles traveled, with New York and Los Angeles coming in on top. If you’re a small business in Chicago or a national brand looking to target healthy markets, look no further.
As you can tell from the image, Chicago’s average daily miles traveled have increased 136% from early April, and the numbers are almost back to their pre-COVID normal.
This bodes well for the market—not only are Chicagoans reporting less cases of the virus, but they are going out again, and they are being exposed to brands and products that they were not encountering at home.
As people continue to leave their homes and return to normal life, outdoor advertising becomes stronger and stronger, making even bolder impressions because of its novelty status after people have been quarantined in their homes. They don’t want to see another TV ad—outdoor advertising is refreshing once again.
We’ve Got Chicago Covered
Right now, the best way to get to your customers is through Street Furniture. Its eye-level height and bold presentation is perfect for the present moment when Chicagoans are beginning their reemergence from quarantine within their suburbs.
We have an extensive network of Street Furniture in the Chicago DMA: 700 advertising panels in 350 locations, covering 50 different Chicago suburbs. That’s a total of 37 million impressions that you can use to revitalize your brand.
Combined with our other formats, we have a reach of 1,000 advertising displays, covering 91% of the Chicago DMA. With that kind of reach, we can saturate the market with your brand, giving you an edge over your competitors.
Street Furniture is a solid investment regardless of the current situation. Just like with Wallscapes and HotSpots, Street Furniture has the ability to increase web traffic. Often, bus riders wait minutes for their buses to arrive. That translates to minutes of impactful engagement with your brand. It’s one of the rare moments where the viewer actually has time to pull out their phone and search for your product/brand at that moment. Who knows—they might even still be looking at your website while they ride the bus home.
As a street-level medium, Street Furniture provides a great opportunity to reach audiences in prime locations: on their way to shop at supermarkets, shopping malls, and much more. You have the power to potentially affect their purchasing decisions on their way to make those purchases.
Want to Revitalize Your Brand?
Contact us today to set up a FREE consultation and let us show you how OOH can help you surge with Chicago’s reopening.