Summer is one of the best seasons in Chicago. The beaches are hot, the sidewalk patios are packed, and the streets are generally grid-locked with mix of road construction and street festival closures.
Summer is the season when Chicagoans are out in the neighborhoods enjoying all that Chicago has to offer. That’s why it’s a great time to get your brand out in those neighborhoods and in front of your customers.
Here are our top 10 favorite billboard campaigns this summer…
1. AT&T
AT&T is making a big splash this summer with its Chicago-specific billboard campaign. The message, seen on one of our large South Shore boards, reads “It’s A 312 Thing,” promoting a sense of unity among Chicagoans. Immediatley, people can relate and identify with the message, making the brand extra memorable.
2. Segura Viudas Cava
This HotSpot is located in a great pocket of Chicago’s rapidly growing Bucktown neighborhood. Its location is ideal for advertisers, like Segura Viudas Cava, wanting to reach a fresh, trendy audience. Cava’s clean, bright pink copy is a standout throughout the city.
3. Convene
This is one of our absolute BEST HotSpot locations. It’s located in Chicago’s Loop/West Loop neighborhood, reaching professionals, commuters and residents alike. On top of its prime location, it also offers a pedestrian-level read making it nearly impossible for anyone passing by to miss.
4. Estrella
Estrella Jalisco’s use of our big and bold Bucktown Wallscape definitely takes home a gold medal this summer. The highly visible, large scale format gives advertisers room to get creative with their message. Estrella chose to incorporate the Mexican National Soccer team in their copy which was perfect timing for their Gold Cup win on July 7th.
5. Museum of Contemporary Art
Chicago’s Museum of Contemporary Art took over the River West neighborhood this summer with their standout Traditional Wild Posting campaign for Virgil Abloh’s “Figures of Speech” exhibit. This large, street-level format puts the advertiser’s message directly in front of the hundreds of pedestrians walking by daily and it’s the perfect showcase to reach the audience for this talented artist and streetwear designer.
7. Northwestern Medicine
Located in the heart of Wrigleyville, this HotSpot is seen by tens of thousands of people every day. Northwestern Medicine is an advertiser who took advantage of the high level of exposure, sharing an inclusive message specifically created for Pride Month in June.
8. AT&T
This Wild Posting located in McKinley Park has excellent visibility offering a street-level read for both pedestrians and west-bound traffic. The AT&T copy is similar to #1 (see above), but the Wild Posting format gives the advertiser more room to add additional creative, now including three area codes in the message, reaching an even broader audience.
10. Wintrust
Wintrust’s advertisement for the Crosstown Series is a must for this Chicago top 10 list. The copy, appealing to both Chicago White Sox and Chicago Cubs fans, posted on a HotSpot in the Lincoln Park neighborhood reaching hundreds of fans daily.
If you’re interested in improving your marketing efforts it’s time to spend your money wisely by investing in billboards and other out-of-home advertising mediums. The key to seeing good ROI is in the creative, so contact one of our design experts today to start putting together your next campaign.