Bus Advertisement is not only a hyper-local and effective advertising method, but it gives you near full-market coverage of the entire Chicago DMA, the 3rd largest in the nation.
A Bus Advertisement includes any type of advertising that is on or near the public way and typically installed as a service to the public. This can include bus shelters, bus benches, news stands or other public information kiosks.
This example on the right is our most common: bus shelters. Bus shelters are placed at bus stops as a convenience to the travelling public and the advertisements are highly visible to riders, vehicle traffic and pedestrians.
Effective & Bold advertisements
Bus Ads are great for eye-level advertising. And the 4 foot by 6 foot display makes for a bold, eye-catching format.
Just like with Wallscapes and HotSpots, Bus Ads join the OOH family with the ability to increase web traffic. Often, bus riders wait minutes for their buses to arrive. That translates to minutes of impactful engagement with your brand, it’s one of the rare moments where the viewer actually has time to pull out their phone and search for your product/brand at that moment. Who knows—they might even still be looking at your website while they ride the bus home.
As a street-level medium, Bus Ads provides a great opportunity to reach audiences in prime locations: on their way to shop at supermarkets, shopping malls, and much more. You have the power to potentially affect their purchasing decisions on their way to make those purchases.
Reach
We have an expansive network in the Chicagoland area and provide unrivaled access to 700 advertising panels in 350 locations, in 50 different Chicago suburbs.
Our network of bus shelter panels brings us to over 1,000 advertising displays, covering 91% of the Chicago DMA. We are able to blanket the entire market with a constant reminder of your brand.
Market Penetration
Strategically placed on high-traffic routes throughout the Chicago suburbs like Morton Grove, Rosemont and Lincolnwood, our network of bus shelter advertisement allows you to get your message into markets that other out-of-home mediums just can’t reach.
While expressway billboards are more commonplace, advertisers have limited options for hyper-local targeting in the suburbs. Our shelter ads are located on busy surface streets near commercial areas and retail locations, where other advertising options are rare.
Whether you’re a big brand looking to reach the entire Chicago DMA or a small business looking for advertising that is effective and hyper-local, our network of bold displays across Chicagoland can be a very effective advertising solution.