Cost & Audiences

Here we’ll go a bit more in depth as to how we measure impressions. Because the value of outdoor advertisements goes up depending on impressions, it’s important to know the ins-and-outs of audience metrics.

Demographics

When looking at a possible ad location, the first audience consideration is demographics. Demographics are the categories of people who are likely to see the ad. This could be a group of people who lives or works around the ad location, or commutes through the spot. Demographics contains information about age, gender, income level, marital status, and much more. The goal is to help you see who your ad will be targeting. 

Circulation

Circulation is traffic. If an area is busy, that means more people are likely to see that ad. The information for circulation comes from audited sources like Geopath, so it’s trustworthy and reliable. Ads located in busy areas are worth more (and cost more) because they have more potential to make impactful impressions. 

Impressions

Impressions are the amount of people that see or engage with your ad. These metrics are collected through various means. (OOH is more tech-savvy than you might think!) Based on these numbers, we can determine how effective your campaign is. The more impressions an ad receives, the more it will cost because we can demonstrate it catches real eyes, not fake impressions as has happened with online advertising. 

Design

Designing a creative takes time and effort, and you might have to pay extra for that. Some large companies have designers they already work with, and having them create the ad copy for a billboard campaign is no extra expense. However, for smaller businesses without design experience, we can help you design a creative that fits your branding and messaging.

Materials

As you know, billboards are physical sheets that are displayed in specific paneling. The vinyl itself and the printing costs vary from format to format, but they can range up to $800. As mentioned above, talk to one of our local experts to find out what your cost might be. 

Installation

Finally, the billboard needs to be installed in its proper location. This cost is often not very expensive but it’s something to keep in mind. As always, check with one of our billboard experts to learn more about any additional costs you may incur.

We Are the Chicago Experts

At View Chicago, we are the neighborhood experts. We are born and bred in Chicago, and we know this city. Based on the demographics you are looking to target, we can give you several options, both within the city and in the suburbs. 

We have worked with some of the biggest companies in the United States, including McDonald’s, PayPal, Adidas, OkCupid, Uber, AT&T, Spotify. The list is endless. They choose us because we have a deep knowledge of Chicago that other companies cannot provide. 

We’re Small, But We Do Big Business

Our team is small, but that just means you won’t get lost in a sea of interns. We do all of our business ourselves. For a small business, we manage 1,500 advertising displays in the Chicago DMA, and we have excellent customer service. 

We Work To Get Your Results

We are here to make your company successful, so we make custom-based packages for our clients in order to stay within budget. We get you the right locations for the right cost. Look no further if you want to start a successful OOH campaign in Chicago.