Nestled just south of downtown Chicago, the South Loop neighborhood is a dynamic blend of historic charm and modern urban living. With towering high rises and breathtaking views of Lake Michigan, this scenic, bustling neighborhood offers a canvas for outdoor advertising that mirrors its diverse and evolving character.
Key Features
Site of the historic Motor Row District and Prairie Avenue District
Home to noteworthy museums and celebrated jazz clubs
Vibrant dining scene and nightlife
Bottom Line: South Loop is gaining a consistent appeal as a museum hotspot and restaurant scene mecca for nearby college students, young professionals, and families.
Demographics
Population: ~23,000
Median Age of Population: 34
Average Household Income: ~ $118,000 annually
Median Household Income: ~ $110,000 annually
Marital Status: 50% never married, 37% married. The rest are either separated, widowed, or divorced.
In Detail
At the turn of the century, Chicago had a significant role as a powerhouse of the U.S. automotive industry, a position reflected by the historic Motor Row District along South Michigan Avenue, where buildings showcased various models of automobiles. In the nearby Prairie Avenue District, some of Chicago’s wealthiest, most known, and most fashionable individuals built mansions following the Great Chicago Fire (1871), gaining the renowned area the name “Millionaire’s Row.” These districts have been added to the National Register of Historic Places, with some of the architecturally and culturally significant buildings, like the John J. Glessner House, receiving official distinction as Chicago landmarks. Many other buildings have been developed into condos, retail storefronts, nightclubs, and more, transforming this growing neighborhood into a vibrant entertainment hub.
The neighborhood’s proximity to universities and cultural institutions attracts a population with a thirst for knowledge and a passion for the arts. With messages tailored to engage with this multifaceted community and strategic sign placements, you can create campaigns that resonate with South Loop residents’ varied tastes and interests. Even in a neighborhood with diverse preferences, you can successfully advertise something many residents have in common, like phone and internet service. We strategically placed a wallscape for AT&T on Canal Street just south of 18th Street, a heavily traveled intersection. Minutes away from the Loop, Soldiers Field, McCormick Place, and Chinatown, this spot can give your ad great exposure, with excellent visibility from southbound traffic on Canal and from westbound traffic on 18th, and a long right-hand read that allows you to reach Chicagoans.
Cost of Billboards in south loop, Chicago
The cost of billboards will depend on a few factors:
1.
The Type of Billboard
2.
Quantity of Locations
3.
How Soon You Want to Start
Billboards in Chicago are typically priced in monthly or 4-week terms.
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