When you pass the bar and take on the career of an attorney, the marketing side of starting your practice and getting the best advertising for attorneys may not be the first thing on your mind. It should be one of your top priorities, however, because your practice’s success ultimately depends on how well you advertise your legal services and expertise.
Getting the most effective advertising for attorneys for your marketing campaigns should definitely be at the top of your to-do list. Chicago, the bustling cultural and economic capital of the Midwest, has a vibrant, diversified economy that drives the third-largest legal market in the nation. This impressive legal market consists of Chicago attorneys practicing a wide range of types of law, from corporate law to real estate law, tax law to employment law, and even immigration law.
To stand apart from other Chicago attorneys, you’ll need to call on Chicago advertising experts who understand that out-of-home advertising isn’t obsolete despite so many widespread digital channels. You need local Chicago advertising experts who understand that relevant, targeted, and highly visible hyperlocal advertising efforts will attract future clients, connecting you to Chicagoans in need of your services.
Enter View Chicago.
We offer a variety of out-of-home advertising formats and our experts know which ones to use in your marketing campaigns. The type of law you practice and the audience and potential clients you’re trying to reach will determine where, and how, your advertising campaign will work best. You’ve got strategies for winning legal cases on behalf of your clients, and we’ve got our hyperlocal advertising strategies for helping you own the neighborhoods and win over potential clients. Just as your clients trust you as the expert, you can trust us to use our expertise to enhance lead generation for your firm.
What kind of advertising for attorneys works in a booming city like Chicago? Below, we are highlighting seven of our favorite outdoor Chicago advertising campaigns we’ve worked on for local lawyers:
1. Injury Law
With this HotSpot, the Chicago attorneys of Ankin Law get right to the point. They let Chicago residents and visitors know first and foremost that they specialize in injury law. The ad includes their law office phone number and website, keeping their contact info front-and-center for anyone viewing the ad. Adding a personal touch with pictures of the firms’ attorneys gives prospective clients a face to connect with, creating trust.
Advertising for attorneys doesn’t have to be dull. Strategically placed high up on the side of the building and colored boldly with red, orange, and yellow, this out-of-home advertisement is just as noticeable and attractive as it is informative. The animation of a motor vehicle incident is attention-grabbing, too, and brings emotion to the ad because it can make some viewers think of how stressful, overwhelming, and physically and emotionally painful accidents can be.
No one would want to go through such a hassle alone, and Chicagoans who view this ad while running errands or commuting will know they can rely on a Chicago attorney who, like his ad, gets right to the point and gets right to work on his client’s behalf.
2. Your Recovery is Always Our Focus
This HotSpot was developed for another personal injury firm, but these Chicago attorneys chose a different approach to their messaging. The words “Injury Law” are also prominently featured on this billboard like on the other one, but this ad doesn’t make an accident one of the focal points. Instead, it emphasizes that it’s clients’ recovery that’s always the focus at Mitchell Hoffman & Wolf.
Beneath the line, “Your Recovery is Always Our Focus,” this out-of-home advertisement provides important information for prospective clients, such as the law office’s phone number, and it lists some of the attorneys’ specific practice areas within injury law, like auto and trucking, workplace accidents, and medical malpractice.
Featuring the city skyline at the top above the attorneys’ names is an aesthetic, impactful way to get viewers of the ad to readily associate this law office with Chicago.
Like the other HotSpot, this Chicago billboard is short and concise. The Mitchell, Hoffman & Wolf law firm relies on simple branding to drive name recognition and promote their law office’s practice expertise at a time when prospective clients viewing the ad may be seeking direction, help, support, and guidance to deal with the stress of recovery.
3. Tasigna Claims
Attorneys of the Pintas & Mullins Law Firm serve clients in all 50 states of the country, but the firm’s main office is on Huron Street right here in the Windy City. The firm wanted to reach clients right in the heart of Chicago, so we strategically placed a HotSpot for them on Lawndale Avenue. This ad establishes the familiarity of the legal team, positioning them as local experts the community should rely on and recognize by including the image of the attorneys under the number to the Chicago office.
This ad stands out because of its striking use of yellow, red, black, and white that adds a pop to the surrounding areas, all while getting the community to focus on a specific legal issue: Tasigna users looking to make claims are the target audience for this out-of-home advertisement.
Suppose someone in the Windy City used Tasigna and ended up with atherosclerosis and other negative effects afterward, but had no clue from whom they should seek help. Seeing this HotSpot motivates them to research more about it and reach out to these Chicago attorneys.
If Tasigna users find it’s worth it to pursue legal action, they’ll already have a name they can call to get on the case. Attaching the Pintas & Mullins name to a specific legal issue allows the community to become familiar with the type of cases they have expertise in handling. It allows them to position themselves as the go-tos for practicing drug injury law.
4. Casos de inmigracion y otros servicios legal
A great example of effective, targeted hyperlocal advertising is the HotSpot we worked on with Corral, Kearney & Cho, LLP. Between its aesthetically appealing design and its placement on the building, this ad is highly visible to commuting residents and visitors in Chi-Town.
What helps this ad stand out is the language in which the attorneys convey their message. Our expert sales associate worked closely with the practicing partners of Corral, Kearney & Cho, LLP to identify their target demographic, and from there we helped them put up an eye-catching ad that reaches their most likely prospective clients where they live, work, shop, and play.
The ad also literally speaks to them. This billboard specifically targets Spanish speakers and gives them the concise, effective, informative message that for immigration cases and other legal services, they should ask for Antonio Corral. Conveying to prospective clients that there won’t be a language barrier stopping them from receiving the legal services they need is a surefire way to demonstrate that you and any other Chicago attorneys partnering with you at your firm are authority figures who can meet the legal and language needs of the community.
Spanish-language ads are increasingly relevant additions to any brand’s local Chicago advertising strategy, considering the growth of Hispanic audiences in the Windy City. With attractive out-of-home advertising, captivating imagery, and correct translation to Spanish, you can reach Hispanic audiences across Chicago’s diverse neighborhoods and grow your market. Stand out from competing Chicago attorneys by demonstrating your understanding of the fact that Spanish is a language of comfort for many who feel a certain intimacy with the language even if they also speak English. You can reach these Chicagoans with a stronger effect by using Spanish to evoke feelings of comfort—something someone who needs legal services may gladly embrace.
5. Injured?
A Wallscape is another phenomenal way to highlight the abilities of a Chicago attorney. Wallscapes are different from other forms of out-of-home advertising because they can be painted on or fixed directly to a building’s surface, giving them a more artistic, mural-like quality that allows them to feel more like part of the neighborhood.
This billboard for GCW Law brightens up the area in an aesthetically pleasing way with its blue and yellow color scheme, conveying information to Chicago’s motoring public at a grand scale. It makes the most of the size of Wallscapes—they can be anywhere between fifteen and thirty feet high!
Viewers of this ad can’t miss the office number or the URL to their website, JusticeStartsToday.com. It projects the image of these Chicago lawyers as trustworthy experts who focus on making sure justice is served after clients sustain an injury. The picture of senior partner, Louis Cairo is larger than life—passers-by can’t miss it! Per Louis Cairo, GCW Law regularly hears from new and existing clients that they see the billboards we placed for them while they’re out and about, going to work or a restaurant.
6. Let Our Family Protect Yours
We worked on another billboard for GWC Law that includes the powerful statement “Let Our Family Protect Yours”, with the equally powerful imagery of members of this legal team standing strong and united. This billboard evokes a feeling of strength and connection, two attributes that the city of Chicago is all about.
Stating that the legal team is a family lets prospective clients know that partners in GWC Law are working closely together, making use of their expertise to protect Chicago families. If you use OOH advertising space to let people know that you as professionals prioritize working together, like a family, you can boost prospective clients’ confidence in the attorneys they choose to represent them.
7. Call in the Sharks!
Last, but certainly not least, another of our favorite examples of effective outdoor advertising for attorneys is the billboard we placed for “Sharks at Law” at the Memmen Law Firm. The sheer size and unforgettable imagery of this billboard make a winning formula for garnering viewership and prospective clients, increasing viewers’ recall of the ad, and attracting phone calls to this Chicago attorney for consultation.
The local Chicago advertising strategy here is to make Chicago’s motoring public and passersby aware of this attorney’s aggressive legal vigor by using the attention-commanding imagery of the shark and relating the firm to the pre-existing concept of shark attacks. Anyone who sees this billboard will surely remember the call to action, “Call in the Sharks,” and the image of the shark and be motivated to seek the skilled attorney whose face they saw next to it—the skilled attorney who is always ready to fight for their rights against an offending party, an attorney who is ready to put up a fight.
Lead the way in legal advertising with local Chicago advertising experts
It’s costly and ineffective to try advertising everywhere to everyone to get your law firm known across the city and the country. It’s unlikely that all of those people will become your clients. Our local Chicago advertising experts here at View Chicago know that out-of-home advertising is the way to go because it allows you to engage in very hyperlocal advertising that actually reaches the people who’ll consult you for legal services.
We’ll work with your team to implement targeted advertising approaches into your marketing campaign. Take the attention-grabbing HotSpots like the ones we’ve compiled for instance. You can buy several of them on a budget and place them in various spots within your neighborhood and proximal areas relevant to your practice to reach high numbers of locals in your target audience.
Placing HotSpots or Wallscapes in neighborhoods where your most likely clients live and experience the Windy City ensures you can get your name and services out there to become the Chicago attorney people turn to in their time of need.
Consider expanding your out-of-home advertising goals to draw in more clients. In addition to using advertising for attorneys to gain more clients, you can use outdoor ads to attract other aspects of business. Are you moving your law offices and want to let your clients and prospective clients know? Are you looking to add more professionals to your team and want to attract them to the office? We’ve got a variety of ad formats and ad spaces that’ll suit your advertising goals, objectives, financial needs, target audience, and marketing timeline. Reach out to us to get started and we’ll provide a custom quote with exact numbers for your out-of-home advertising campaign.