REOPENING Resource Center
Are You Open For Business?
As a business owner, you are well aware that Phase 3 guidelines allow many Illinois businesses to re-open with new operating procedures in light of COVID-19. Now you need to let your customers and those traveling by your location know that you are OPEN FOR BUSINESS.
Targeted and hyper-local, our network of street-level signage in suburban and downtown Chicago is a perfect way to tell 'em you're OPEN! Contact one of our marketing experts for information about locations and expert advice on marketing in today's environment.
Download Our Free Guide To Marketing During COVID
Our COVID Advertising Blueprint
Here’s some vital advice from our very own Chicago advertising experts on advertising during and after COVID.
VOL. 1: THINKING STRATEGICALLY AND LONG-TERM
VOL. 2: MESSAGING STRATEGIES
VOL. 3: PLAN FOR THE POST-COVID FUTURE
“A man who stops advertising to save money is like a man who stops a clock to save time.”
Henry Ford
Helpful Resources
Articles and resources from around the web to help you manage your marketing and communication during and after COVID-19.
Official phase 3 business toolkit
To prepare businesses to implement the new safety guidelines, the State of Illinois has developed this business toolkit complete with signage, training checklists, and other resources to ensure business and activities are conducted in accordance with the latest and greatest public health recommendations.
Hyperlocal Is the New High Profile
Now more than ever, brands have a chance to show solidarity with their audiences and reach them on a more personal, communal and united front. Grow your brand awareness and find ways to shift impact to hyperlocal touchpoints without going dark.
Daily confirmed covid-19 cases
Stay informed about the number of cases in the US and your particular state. This will help you prepare for any changes in business reopenings.
The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen
People will be doing a lot more local and car-heavy travel. And even with traffic down, advertising space on the side of highways is priceless for some brands, and they can't risk losing it.
Daily Mobility: Insights on Current Travel Activity
Perform a traffic analysis in your area—find out how traffic has changed and is currently changing to maximize your impressions.
Driving and Walking Traffic is Up in US Markets
Out-of-home (OOH) and ad tech company Billups has released a proprietary interactive OOH exposure map that tracks week-by-week comparisons of consumer movement and exposure in major U.S. markets including Chicago. Check out what the data is saying.